销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术

Brand: 北京工业大学出版社    Sold By: EM China
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术
销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术

销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术

Brand: 北京工业大学出版社    Sold By: EM China
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销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装房地产销售话术

销售书籍一本书读懂销售心理学销售技巧书籍销售流程 销售书籍营销书籍销售管理书籍保险电话汽车服装...

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重要公告
本店不会以境外电话联系顾客有关书籍相关信息,如有接到境外电话或者拉您进qq群谈及理赔相关事宜请广大顾客不要相信,不要按照电话内容操作,谨防诈骗!快递丢件(可以联系当地派件员)
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具体出版信息以咨询在线客服为准

 

商品详情

基本信息
商品名称: 一本书读懂销售心理学 开本: 16开
作者: 潘鸿生 定价: 39.80
ISBN号: 9787563950263 出版时间: 2022-03-01
出版社: 北京工业大学出版社 印刷时间: 2022-03-31
版次: 2 印次: 1

内容简介

读懂客户的心,轻松拿订单
成功的销售员往往不是因为聪明,而是因为他精通销售心理学!
快速成交的销售心理学,让客户无法拒绝你
销售就是心与心的较量!销售就是一场有准备的心理战!销售人员要想提高业绩,就需要成为这场心理战的赢家。你现在准备好了吗??

目录

第/章 销售拼的就是心态
销售事业如此艰难,你要内心强大
只要内心充满自信,你就会赢得客户
心态保持好,销售没烦恼
勇往直前,不怕客户的拒绝
自我激励,冲出销售低谷
克服恐惧,拿出勇气面对困难
坚持不懈,不达销售目的决不罢休
正视失败,在挫折中提升自己
保持进取之心,成就销售梦想
第二章 销售是心与心的较量
——了解客户心理,寻找客户需求点
针对不同年龄客户,迎合其购买心理
针对不同性别客户,迎合其购买心理
满足人性需求,每个客户都需要赞美
有的放矢,了解客户的购买动机
打探客户需求,掌控客户的心理
投其所好,区分对待不同性格的客户
第三章 破译客户的身体语言密码
——读懂客户话语背后的心理潜台词
丈量客户的心理距离
透过眼睛读懂客户的内心
察言观色,摸清客户的意图
言为心声,听客户说话可知其性情
从吃喝中判断客户的性格
及时捕捉客户的购买信号
第四章 打开客户的心扉
——迅速拉近与客户的心理距离
让微笑永远挂在脸上
帮助客户成功,你也就成功了
“欢迎”客户的抱怨并妥善处理
人无完人,尽量包容你的客户
记住客户的名字,赢得客户好感
注入情感,捕获客户的“芳心”
以诚待人,营造吸引客户的“强磁场”
提高亲和力,让客户喜欢你
好的开场白,从一开始就打动人心
第五章 销售攻心术
——投其所好才能赢得客户认可
语言通俗易懂,让客户听得清楚明白
闭上嘴巴,有时听比说更重要
投其所好:的销售攻势
化解客户异议,扫清成交障碍
换个说法,将意见变成建议
巧用心理暗示,改变客户想法
为客户着想,站在客户的角度看问题
第六章 成功销售的心理学定律
——你能主宰的,永远大过你想象的
交际氛围定律:小幽默能调节气氛
杜利奥定律:只要热情在,业绩不会坏
定律:口碑宣传比推销更有效果
二八定律:%的订单来自于%的客户
贝纳定律:只有占领头脑,才会占有市场
哈默定律:天下没有做不成的生意,只有不会做生意的人
跨栏定律:为自己确立一个较高的销售目标
重复定律:一句话多说几次就是广告
第七章 成功销售的心理效应
——他山之石,可以攻玉
攀比效应:用同类人做比较,激发客户的攀比心理
稀缺效应:越是稀少的东西,人们越是想得到
登门槛效应:销售就是要得寸进尺
首因效应:给客户留下美好的印象
从众效应:激发客户的购买欲望
效应:客户往往喜欢跟着“行家”走
禁果效应:你越不想卖,客户越想买
凡勃伦效应:有时昂贵的商品更具有吸引力
留面子效应:让客户心甘情愿地“上当”
焦点效应:你的重视价值无限
第八章 影响销售的心理误区
——聪明过了头,就会被聪明误
热情过度,只会吓跑客户
管住自己的嘴,不要随便乱说话
把握尺度,别让赞美走了调
与客户争辩,没好果子吃
不要急于成交,应给客户讨价还价的机会
以貌取人,可能会判断失误
贬低对手产品,难得客户信赖
注重服务,销售不是“一锤子买卖”
少谈论自己,多给客户说话的机会

......

《一本书读懂销售心理学》以心理学知识作为理论基础,汇集了大量相关的销售实战案例。所讲的销售策略可以帮助销售人员迅速提升销售业绩,准确把握客户心理状态,赢得客户信赖,达成合作。在销售行业中有一句名言:“成功的推销员一定是一个的心理学家。”人的购买行为都是由其心理来决定的,所以知道客户在想什么比什么都重要。如果你读不懂顾客的心,不会运用心理学策略,即使死缠烂打、忙得天昏地喑也没用。相反,如果你可以洞察并影响客户心理的话,就一定可以引导客户做出购买行为,实现销售目的!

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Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

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For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

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Customer Support

Available 24/7 for any questions or assistance needed:

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  • Email: cs@everymarket.com

 

 

重要公告
本店不会以境外电话联系顾客有关书籍相关信息,如有接到境外电话或者拉您进qq群谈及理赔相关事宜请广大顾客不要相信,不要按照电话内容操作,谨防诈骗!快递丢件(可以联系当地派件员)
任何问题以联系店铺在线客服为准。

 

标题、详情出版时间等有误差

.

具体出版信息以咨询在线客服为准

 

商品详情

基本信息
商品名称: 一本书读懂销售心理学 开本: 16开
作者: 潘鸿生 定价: 39.80
ISBN号: 9787563950263 出版时间: 2022-03-01
出版社: 北京工业大学出版社 印刷时间: 2022-03-31
版次: 2 印次: 1

内容简介

读懂客户的心,轻松拿订单
成功的销售员往往不是因为聪明,而是因为他精通销售心理学!
快速成交的销售心理学,让客户无法拒绝你
销售就是心与心的较量!销售就是一场有准备的心理战!销售人员要想提高业绩,就需要成为这场心理战的赢家。你现在准备好了吗??

目录

第/章 销售拼的就是心态
销售事业如此艰难,你要内心强大
只要内心充满自信,你就会赢得客户
心态保持好,销售没烦恼
勇往直前,不怕客户的拒绝
自我激励,冲出销售低谷
克服恐惧,拿出勇气面对困难
坚持不懈,不达销售目的决不罢休
正视失败,在挫折中提升自己
保持进取之心,成就销售梦想
第二章 销售是心与心的较量
——了解客户心理,寻找客户需求点
针对不同年龄客户,迎合其购买心理
针对不同性别客户,迎合其购买心理
满足人性需求,每个客户都需要赞美
有的放矢,了解客户的购买动机
打探客户需求,掌控客户的心理
投其所好,区分对待不同性格的客户
第三章 破译客户的身体语言密码
——读懂客户话语背后的心理潜台词
丈量客户的心理距离
透过眼睛读懂客户的内心
察言观色,摸清客户的意图
言为心声,听客户说话可知其性情
从吃喝中判断客户的性格
及时捕捉客户的购买信号
第四章 打开客户的心扉
——迅速拉近与客户的心理距离
让微笑永远挂在脸上
帮助客户成功,你也就成功了
“欢迎”客户的抱怨并妥善处理
人无完人,尽量包容你的客户
记住客户的名字,赢得客户好感
注入情感,捕获客户的“芳心”
以诚待人,营造吸引客户的“强磁场”
提高亲和力,让客户喜欢你
好的开场白,从一开始就打动人心
第五章 销售攻心术
——投其所好才能赢得客户认可
语言通俗易懂,让客户听得清楚明白
闭上嘴巴,有时听比说更重要
投其所好:的销售攻势
化解客户异议,扫清成交障碍
换个说法,将意见变成建议
巧用心理暗示,改变客户想法
为客户着想,站在客户的角度看问题
第六章 成功销售的心理学定律
——你能主宰的,永远大过你想象的
交际氛围定律:小幽默能调节气氛
杜利奥定律:只要热情在,业绩不会坏
定律:口碑宣传比推销更有效果
二八定律:%的订单来自于%的客户
贝纳定律:只有占领头脑,才会占有市场
哈默定律:天下没有做不成的生意,只有不会做生意的人
跨栏定律:为自己确立一个较高的销售目标
重复定律:一句话多说几次就是广告
第七章 成功销售的心理效应
——他山之石,可以攻玉
攀比效应:用同类人做比较,激发客户的攀比心理
稀缺效应:越是稀少的东西,人们越是想得到
登门槛效应:销售就是要得寸进尺
首因效应:给客户留下美好的印象
从众效应:激发客户的购买欲望
效应:客户往往喜欢跟着“行家”走
禁果效应:你越不想卖,客户越想买
凡勃伦效应:有时昂贵的商品更具有吸引力
留面子效应:让客户心甘情愿地“上当”
焦点效应:你的重视价值无限
第八章 影响销售的心理误区
——聪明过了头,就会被聪明误
热情过度,只会吓跑客户
管住自己的嘴,不要随便乱说话
把握尺度,别让赞美走了调
与客户争辩,没好果子吃
不要急于成交,应给客户讨价还价的机会
以貌取人,可能会判断失误
贬低对手产品,难得客户信赖
注重服务,销售不是“一锤子买卖”
少谈论自己,多给客户说话的机会

......

《一本书读懂销售心理学》以心理学知识作为理论基础,汇集了大量相关的销售实战案例。所讲的销售策略可以帮助销售人员迅速提升销售业绩,准确把握客户心理状态,赢得客户信赖,达成合作。在销售行业中有一句名言:“成功的推销员一定是一个的心理学家。”人的购买行为都是由其心理来决定的,所以知道客户在想什么比什么都重要。如果你读不懂顾客的心,不会运用心理学策略,即使死缠烂打、忙得天昏地喑也没用。相反,如果你可以洞察并影响客户心理的话,就一定可以引导客户做出购买行为,实现销售目的!

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