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设计与革新:关于未来设计的50种思考
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这位在学生时代创业,仅用10年时间就在设计界引导了一场变革的设计师太刀川瑛弼,是NOSIGNER的创始人。本书涵盖了作者迄今为止所习得的设计、创新及所有他认为对人生而
言非常重要50种思考。在互联网诞生之后,设计界面临着前所未有的变化,什么才是真正意义上的好设计?促使社会变革的重要之事是什么?太刀川瑛弼对设计的思考,已经超yue了设计的范畴。他的追求不仅在于设计出优秀的作品,更在于能够通过自己的所作所为,为社会带来改变,为人们带来更好的生活。无论你是受困于某个设计具体问题,还是对设计本身抱有疑虑,本书都能为你你带来设计的灵感与启发。
NOSIGNER 法人,毕业于庆应义塾大学研究生院理工学专业,在学生时期(2006 年)创立了设计实验室NOSIGNER,秉持“社会设计革新”(设计让社会更美好)的理念从事各种活动。他运用自己对建筑设计、平面设计及产品设计等领域的深刻理解,通过综合运用多种技术提供综合性的设计策略,是一名综合设计顾问。他的这套方法在世界范围内得到了很高的评价,获得了包括“亚洲zui具影响力设计大奖”“Pentawards 铂金奖”“SDA大奖”“DSA空间设计优秀奖”等在内的国内外50多项重要设计大奖。他发起了协助救灾的“橄榄计划”(OLIVE PROJECT), 并作为日本政府推出的“酷日本”(Cool Japan)计划的概念总监,发表了 “用创新解决世界问题的日本” 的会议宣言。现任庆应义塾大学特聘教授、非营利组织法人理事、地域品牌协会理事。
章 设计的起点
01 勇于开始,不要在意经验
02 直面失败,察纳雅言
03 一开始就学习zui高水平的作品,然后超越它
04 将项目变成兴趣
05 分解有益于理解
06 正确认识做不到的事情才能进步
第二章 创造好的设计
12 思考美好的理由
13 形体不是被创造出来的,而是被发掘出来的
14 好的品位不是一种才能,而是一种准则
15 做出让人一目了然的设计
16 将概念浓缩为简单的词语
17 交流才能理解
第三章 引发创新
24 原点处有zui有力的答案
25 不要只看,要去观察
26 同时满足创新性与普遍性
27 超越自己的领域去学习
28 理解共通的法则后再重新思索
29 简洁就是让你的概念浅显易懂
第四章 创造集体智慧
36 与其给出好的答案,不如提出好的问题
37 面对提问,积极扩展
38 锻炼与他人共鸣的能力
39 演示陈述时认真倾听
40 与他人一起尝试一个人无法完成的事情
第五章 创造未来的价值
46 好运源于你的人际关系
47 思考形体中所蕴含的因缘
48 为未来创造价值
07 首先集中突破一点,而后慢慢拓展
08 看到了就要做,迅速着手尝试
09 从概率来思考胜负
10 把偶像当作对手
11 坚持寻找榜样
18 重视对违和感的敏感度
19 丰富的经验将引领你创造
20 环境告诉我们应该怎么做
21 当你树立目标时,描绘出具体的情景
22 从理想开始反推
23 做自己想做的
30 减少基本元素,增加意外元素
31 撕掉标签,获得好的构思
32 活用相似的特性
33 整理并反复优化
34 想象状态,打破固有观念
35 改变关联性而非形式
41 教授他人也是一种学习
42 弱化等级关系,建立独立自主的团队
43 在一个团队中相互学习、相互尊重
44 建立多样化的小团队
45 支持志同道合的人,并与他们合作
49 扩大你的目标,直到无欲无求为止
50 从文脉中学习,创造新历史
我想写一本自己在15年前非常想读的、可以在人生道路上指引我不必走弯路的书。这本书涵盖了我迄今为止所习得的设计、创新及所有我认为对人生而言非常重要的事情。那些曾经所经历过的一切一幕幕浮现在我眼前,但真正开始下笔的时候,却尽是些当下的话题。往往是在那些理所当然的事情上,我们会花费更多的时间去体会它们的真正含义。
好的创新,能够衍生出通往美好未来的关联性;好的设计,则是将这种关联性如实展现为美好的形体。我希望能够真诚地追求这二者,通过自己的双手创造自己想要的未来。这就是“设计与革新”的核心内容。
自互联网出现以来,设计便朝向集体智慧的方向发展。未来的设计将不再仅仅由设计师完成,那个时候,设计应该会成为一种推动社会发展的核心哲学。进一步说,以社会设计活动为代表,设计将会朝向更广的领域发展。那样的未来设计究竟会获得称赞还是带来失望,目前还尚不可知。为了防止设计陷入低品质的境地,从现在起,集合集体智慧能否帮助我们树立起更远大的目标呢?为此,包括我在内的所有设计师都需要对自己的设计品质更加上心。
在21世纪的前50 年,人们一定会读到科学家们对各种问题和矛盾表现得忧心忡忡的书吧!但与此同时,那些追寻设计的本质而做出优秀设计的人,那些引领社会变革的人,这样的人每多一个,我都会觉得我们距离所期望的未来更近了一步。如果这本书能为那些想要变革的改革者及想要做出美好设计的人带去些许灵感,就太好了!
zui后,对那些与我们一起直面大的困难一起做设计的客户及合作伙伴,每天一起讨论、愉快共事的NOSIGNER 的成员,既是朋友同时也是专业编辑、给予我许多好意见并尽心校对的兼松佳宏先生与饭田彩女士,一直以来给我带来了很多灵感与激励的重要朋友们,每天孜孜不倦地将我的一些零碎想法记录下来的妻子理惠,以及在不久的将来,将为我呈现出我所期待的设计的读者们,致以zui诚挚的谢意!
撕掉标签,获得好的构思
Exclude labels to discover ideas.
请想象一下一把椅子。它有四个脚、靠背和椅面,是一个供人坐的物体。我们大家都知道“椅子”一词的含义,当我们跟别人提起的时候,不必具体去解释,别人也能够明白我们的意思。
椅子的作用是为了减轻我们双脚的负担,利用臀部及大腿来分担人们身体的重量,从而使我们感到轻松愉快。然而,无论谁看到了椅子,都不会去想“啊,这是一个利用臀部及大腿来分散体重的装置”,而只是单纯地认为“这是一把椅子”。人们通过给事物命名,从而将冗繁的信息抽象化,使其更加简单明了。但反过来看,也正是因为命名,人们才很难看到事物内部所蕴含的“它究竟为什么是这样”及“它蕴含了什么样的关联性”等问题。
被语言的概念所束缚,认为椅子就是椅子,这使得我们很难想出好的设计或者发明。如果能认真去思考椅子的本质,就会意识到它是一个“利用臀部及大腿来分担身体重量的装置”。如果不去思考它为什么是这样子,而只是做出一些奇形怪状的形式,是不能算作设计或者发明的。
因此,在酝酿新想法的时候,请先试着将名字抛之脑后。例如,将你目之所及的所有事物都看作椅子,床是椅子,窗户是带金属框的椅子,空调是椅子,甚至连空气也是椅子,使用它们是否能分担身体的重量呢?带着这样的想法去大街上走走看,几分钟内你就能产生上百种想法。虽然这之中的大部分都是无用的,但继续坚持下去,当你有了成千上万种构思的时候,其中必然隐藏着绝妙构思的原型。从名字的束缚中解放出来,释放由语言而固化的关联性,深入思考使事物重新建立新的关联性的可能性。在这个过程中,往往能挖掘出好的想法。
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