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环境艺术设计丛书--商业空间设计
$43.68
Chapter 1 第1章概述 1.1 商业空间概念 /002 1.1.1 商业空间的一般性含义 /002 1.1.2 商业空间的视觉媒介 /005 1.1.3 商业空间的场所精神 /009 1.1.4 商业空间的交互意识 /010 1.2 商业空间相关理论 /012 1.2.1 消费心理与消费行为 /012 1.2.2 环境心理学与商业环境 /015 1.2.3 传播学与商业环境设计 /019 1.3 商业空间设计的历史沿革 /021 1.3.1 我国商业空间的发展历史 /021 1.3.2 欧洲商业空间的发展历史 /028 课题训练 /032 Chapter 2 第2章商业空间的设计原则 2.1 可持续性设计 /034 2.1.1 可持续设计的概念 /034 2.1.2 可持续设计与商业空间设计 /036 2.2 人性化设计 /038 2.2.1 人性化设计的概念 /038 2.2.2 人性化设计与商业空间设计 /040 2.3 地域性设计 /043 2.3.1 地域性设计的概念 /043 2.3.2 地域性设计与商业空间设计 /043 2.4 符号化设计 /045 2.4.1 符号化设计的概念 /045 2.4.2 符号化设计与商业空间设计 /046 2.5 综合性设计 /047 2.5.1 综合性设计的概念 /048 2.5.2 综合性设计与商业空间设计 /048 课题训练 /049 Chapter 3 第3章商业空间的分类 3.1 商业卖场 /051 3.1.1 设计内容 /055 3.1.2 设计要求 /062 3.2 餐饮空间 /069 3.2.1 设计内容 /071 3.2.2 设计要求 /075 3.3 酒店空间 /081 3.3.1 设计内容 /083 3.3.2 设计要求 /089 3.4 娱乐空间 /092 3.4.1 设计内容 /095 3.4.2 设计要求 /098 课题训练 /102 Chapter 4 第4章商业空间的设计要素 4.1 整体策划创意 /104 4.1.1 品牌文化意识的延伸 /104 4.1.2 公共体验的互动交流 /105 4.1.3 场所空间的营造 /106 4.2 商业室内设计的要素 /108 4.2.1 空间组织安排 /108 4.2.2 材料创意表现 /119 4.2.3 色彩空间体现 /125 4.2.4 灯光照明设计 /130 4.2.5 声效氛围设计 /133 4.2.6 陈设品配置 /134 4.2.7 视觉导向设计 /139 4.3 商业店面设计的要素 /141 4.3.1 店面设计 /142 4.3.2 周围环境设计 /152 课题训练 /152 Chapter 5 第5章商业空间的设计程序 5.1 设计调研 /154 5.1.1 商业空间的场地分析 /154 5.1.2 商业空间的消费者分析 /156 5.1.3 商业空间的品牌定位 /160 5.2 概念设计 /164 5.2.1 概念生成 /164 5.2.2 深化设计 /166 5.2.3 方案表达 /170 5.3 现场设计实践 /174 5.3.1 施工设计监理 /175 5.3.2 陈设品配置 /183 课题训练 /186 课程设计训练 /187 参考文献 /188
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