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小型室内设计公司生存之道 室内设计师见面就签单客户沟通装修设计自我营销能力提升设计案例大全工作...
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室内设计师的职业成长,除了设计力,就是差异化的魅力,靠的是其背后庞大的经验数据库的支撑,所以室内设计师要多接项目积累经验,不要排斥学新知识、新技术。★一套支撑室内设计创业者认知成长的底层思维系统
★多项国际室内设计大奖获得者陈鹤元讲述十余年创业故事、心得、设计管理方法!。
★善用新媒体,用声量换流量
★经验值系统化,发挥独特设计力
★抓住客户复杂善变的心思!
★人永远是大风险,管控风险才能避开危险
★学会设计数字管理,弄懂KPI
★27条生存法则 12个拆雷解方 6 种类型案例分享
“骗子”设计师
相信吗?尽管我得过日本Good Design 与德国iF 等设计奖,但初入设计这行时,我根本不会做室内设计,连设计公司都没待过,哪儿来的自信去说服客户把案子给我做呢?当然,“骗”这个字眼只是一种说法,内心还是要真诚的。我努力去寻找每一个提升技术水平的可能,通过前辈、网络及学习课程,我想尽办法充实自己。在执行过程中,脸皮要厚,态度要积极,重要的是面对挫折不要放弃。我总这样告诉自己,把握住次机会才可能有第二次机会,否则一切终将稍纵即逝。
失败哲学
我不想跟你说“没关系!失败是成功之母”这句傻话,我很少在别人失败后说安慰的话。因为我年轻的时候,一直在横冲直撞,有的时候撞得头破血流,那些失败都让我很痛。如果生命能重来,我会告诉自己要学会修正。不深刻体悟的失败,找不到正确的方向。记得当年我在北京创业失败时,浑身上下只剩下15 元钱,我拿着仅有的15 元钱买了罐饮料,告诉自己“好好享受失败中的荣耀吧”。没有人想跟看起来失败的人做朋友,记住!再怎么失败,也要表现出自信,别人才会看到你有成功的可能,才愿意给你机会。
陈鹤元
毕业于英国安格利亚鲁斯金大学(AngliaRuskin University )的陈鹤元现为天空元素空间设计总监,兼有广告设计师、舞台编导、插画家及作家等多重身份。由于其对三维技术的精通,让其将三维技术应用在室内设计领域,并发展出炫丽缤纷的人与空间互动的数码技术。对现代时尚和中国历史的哲学思考,是他设计的灵感来源与创作养分。作品曾获得英国伦敦设计奖(London Design Awards)商业空间金奖及公共空间银奖、意大利A' 设计大奖赛(A'Design Award)银奖、美国 IDA 国际设计奖(International Design Awards)银奖、日本优良设计大奖(Good Design Award)、iF 设计奖(iF Design Award)等奖项。
章
致那些同行或者想半路转行闯设计圈的人
室内设计到底有什么魅力?
你拿什么赢过人家的特质?
独特的你,找到自己的盲点了吗?
第二章
27 个室内设计职场生存法则
心态篇 是新人就别挑,有项目就做!
形象篇 别说没能力,要说我可以
技能篇 室内设计师各个身怀绝技,靠的是庞大的资料库
风险篇 有效地管控风险,才能避开危险
法规篇 装修法规是来保护你的,不要因此伤人又害己
行销篇 起步转型全靠新媒体,争当网红设计师
创业篇 营业执照在手,准备接大企业案
交友篇 施工方和厂商是帮你争取利益的伙伴
定位篇 业主会爱你,是因为你的独特设计力
人脉篇 贵人一直都在,小心别错过他
沟通篇 进退有据有技巧,不分新人或老手
成长篇 人向前走,技术也要向前走
第三章
专业养成才是决胜关键点
案例01 沉静之家
案例02 唯芯牙医
案例03 LOLLICUP 加州概念店
案例04 某小学数字图书馆
案例05 Garmin 示范店
案例06 柒品茶茶饮店
第四章
从痛中学几个在设计圈踩到的坑
早在“斜杠青年”这个名词出现之前,他就已经是个不按常理出牌,不服输、不轻易向世界妥协的奋进青年了,并且为了验证他心中所架构的目标,弯下身来学习。他是一个彻底的实践论的执行家和创作家。
肯邦公司首席执行官——孙希均
我在上海设计一个主题餐厅的时候,工程队的老板介绍他儿子的一个学室内设计的同学做我身边的小助理。天他很早就来了,冲我点点头叫我陈老师,我看了他一眼没多说什么,就拿起iPad 看设计内容。他一脸崇拜地说:“陈老师拿起iPad 的样子都很专业,不一样就是不一样!”
我满脸疑惑地问他:“你觉得当一个室内设计师的目标是什么?”他说:“就是像陈老师这么体面,每天看起来都很帅气。”
第二天我让他跟师傅搬砖块,从第三天开始就看不到他了。对于这种表面浮夸的态度,我非常排斥。想从事室内设计工作,没问题啊!但是你要知道为什么吃这行饭,有本事吃吗。
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