参与感:小米口碑营销内部手册:珍藏版(珍藏版) 中信出版社
参与感:小米口碑营销内部手册:珍藏版(珍藏版) 中信出版社
当小米开发产品时,数十万消费者热情地出谋划策;当小米新品上线时,几分钟内数百万消费者涌入网站争先预购,数亿销售额瞬间完成;当小米要推广产品时,上千方消费者兴奋地奔走相告;当小米产品售出后,几千万消费者又积极地参与到产品的口碑传播和每周的更新完善之中……
这是中国商业目前少有的奇观。消费者和品牌从未如此相互贴近,互动从未如此广泛深入。通过互联网,消费者扮演着小米的产品经理、测试工程师、口碑推荐人、梦想赞助商等各种角色,他们热情饱满地参与到一个品牌发展的各个细节当中。
小米现象的背后,是互联网时代人类信息组织结构的深层巨变,是小米公司对这一巨变的敏锐觉察和准确把握。
作为小米联合创始人,本书作者黎万强,真诚有趣地向你讲述小米公司创业几年来的内部故事,从公司创立到产品开发,从产品设计到品牌建设,从日常运营到营销推广,从服务理念到公司理念,等等等等。通过一个个真实的小细节、小故事,作者在本书中将外界觉得不可思议的事情,清晰透彻地道出其中的逻辑必然,并慷慨地将其开创的“参与感三三法则”和盘托出。
雷军:猪会飞的背后,参与感就是“台风”
参与感篇
互联网思维就是口碑为王
口碑的铁三角
参与感三三法则
产品篇
用户模式大于一切工程模式
优先处理浮出水面的需求
用户体验的核心是为谁设计
活动产品化,产品活动化
很好就是先把自己逼疯
产品第二,团队第一
让用户来激励团队
温馨提示:本店不会以“订单异常,系统升级,未付款成功”等等为由,要求您点击任何链接进行退款操作。有任何疑问请及时联系官方客服电话:400-072-0808(工作时间:9:00-22:00)。现货商品下单后48小时内配发货,预售商品请单独下单。由于个别商品版本更新较快,我们在尽力保证同步更新商品信息的情况下,仍不可避免会偶尔出现实物与网页所示信息存在微小差别,如印次,开本,页数等,请以实物为准,介意者慎拍。特别说明:“当当价”为本店销售价格;“定价”为出版社全国统一定价。感谢您一直以来对本店的支持,我们将一如既往地为您提供优质的服务。
运费政策:目前,本店针对不同商品设置了不同的运费计算方式,实际运费金额请以结算页面为准,有任何疑问请及时联系官方客服(电话:400-072-0808)。
促销须知:本店所设一切促销均不支持团购,同一账号、同一地址、同一手机号、同一IP反复购买活动商品,本店有权取消订单,终结交易,请谅解。
预售商品须知:所有预售商品,在到货后会按下单先后顺序第一时间为您发货,72小时内发货完毕,如遇特殊情况稍有延迟,敬请谅解。有任何疑问请及时联系官方客服(电话:400-072-0808)。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
当小米开发产品时,数十万消费者热情地出谋划策;当小米新品上线时,几分钟内数百万消费者涌入网站争先预购,数亿销售额瞬间完成;当小米要推广产品时,上千方消费者兴奋地奔走相告;当小米产品售出后,几千万消费者又积极地参与到产品的口碑传播和每周的更新完善之中……
这是中国商业目前少有的奇观。消费者和品牌从未如此相互贴近,互动从未如此广泛深入。通过互联网,消费者扮演着小米的产品经理、测试工程师、口碑推荐人、梦想赞助商等各种角色,他们热情饱满地参与到一个品牌发展的各个细节当中。
小米现象的背后,是互联网时代人类信息组织结构的深层巨变,是小米公司对这一巨变的敏锐觉察和准确把握。
作为小米联合创始人,本书作者黎万强,真诚有趣地向你讲述小米公司创业几年来的内部故事,从公司创立到产品开发,从产品设计到品牌建设,从日常运营到营销推广,从服务理念到公司理念,等等等等。通过一个个真实的小细节、小故事,作者在本书中将外界觉得不可思议的事情,清晰透彻地道出其中的逻辑必然,并慷慨地将其开创的“参与感三三法则”和盘托出。
雷军:猪会飞的背后,参与感就是“台风”
参与感篇
互联网思维就是口碑为王
口碑的铁三角
参与感三三法则
产品篇
用户模式大于一切工程模式
优先处理浮出水面的需求
用户体验的核心是为谁设计
活动产品化,产品活动化
很好就是先把自己逼疯
产品第二,团队第一
让用户来激励团队
温馨提示:本店不会以“订单异常,系统升级,未付款成功”等等为由,要求您点击任何链接进行退款操作。有任何疑问请及时联系官方客服电话:400-072-0808(工作时间:9:00-22:00)。现货商品下单后48小时内配发货,预售商品请单独下单。由于个别商品版本更新较快,我们在尽力保证同步更新商品信息的情况下,仍不可避免会偶尔出现实物与网页所示信息存在微小差别,如印次,开本,页数等,请以实物为准,介意者慎拍。特别说明:“当当价”为本店销售价格;“定价”为出版社全国统一定价。感谢您一直以来对本店的支持,我们将一如既往地为您提供优质的服务。
运费政策:目前,本店针对不同商品设置了不同的运费计算方式,实际运费金额请以结算页面为准,有任何疑问请及时联系官方客服(电话:400-072-0808)。
促销须知:本店所设一切促销均不支持团购,同一账号、同一地址、同一手机号、同一IP反复购买活动商品,本店有权取消订单,终结交易,请谅解。
预售商品须知:所有预售商品,在到货后会按下单先后顺序第一时间为您发货,72小时内发货完毕,如遇特殊情况稍有延迟,敬请谅解。有任何疑问请及时联系官方客服(电话:400-072-0808)。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom and Germany to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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