医学科普基础与实践

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医学科普基础与实践

医学科普基础与实践

Brand: 上海科学技术出版社 Sold By: EM China
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医学科普基础与实践

医学科普基础与实践

$40.33

编辑推荐

全书共分6章节，涵盖医学科普文章写作、图书编辑出版、科普文艺创作、科普漫画与海报、新媒体运营与写作、视频直播等个人科普创作技巧，以及参与广播、电视节目等时怎样才精彩，如何主持或参加新闻发布会等。在宣传与科普管理方面，也有专文介绍其中的奥秘，针对社区科普、校园科普、企业楼宇科普等也有精彩论述。本书还对医学科普代表性人物，如杨秉辉、胡锦华、董健、孙兴怀、华克勤等科普成绩与心路历程做了故事性的展示。

 
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编辑推荐

全书共分6章节，涵盖医学科普文章写作、图书编辑出版、科普文艺创作、科普漫画与海报、新媒体运营与写作、视频直播等个人科普创作技巧，以及参与广播、电视节目等时怎样才精彩，如何主持或参加新闻发布会等。在宣传与科普管理方面，也有专文介绍其中的奥秘，针对社区科普、校园科普、企业楼宇科普等也有精彩论述。本书还对医学科普代表性人物，如杨秉辉、胡锦华、董健、孙兴怀、华克勤等科普成绩与心路历程做了故事性的展示。

 
内容简介

本书由50余位科普领域专家共同完成，并得到中国科普作家协会理事长周忠和院士、上海市卫生健康委员会邬惊雷主任、复旦大学附属中山医院院长樊嘉院士、中华医学会科普分会主任委员郭树彬教授等作序推荐。这是一本难得的全面梳理科普发展脉络、医学科普特点与不同形式医学科普实践的实操性图书，适合医学、药学、护理学、预防医学、中医学等专业人员阅读参考，也可供医疗机构、大专院校、健康促进与健康教育机构等培训使用。

作者简介

董 健 复旦大学附属中山医院骨科主任、脊柱外科主任、复旦大学医学科普研究所所长,主任医师,二级教授,任中华医学会科学普及分会副主任委员等。
唐文娟 上海市健康促进中心党委书记、《上海大众卫生报》副总编辑。
江世亮 上海市科普作家协会副理事长兼秘书长,高级编辑,上海市政协第十一、十二届委员,曾任《文汇报》科技部副主任、主任等。
贾永兴 上海科学技术出版社副总编辑、编审,曾任中华医学会科学普及分会常务委员,现任上海市医学会科普专科分会主任委员、上海市科技期刊学会副理事长等。

目　　录
章科普的来龙去脉1
第二章医学科普基础11
第三章不同形式的医学科普26
第四章医疗机构与科普管理69
第五章不同专业的科普“痛点”88
第六章创新发展中的医学科普117
节医学科普的传承117
为民众做一点有益的事是愉快的117
健康教育专家的“控烟之路”119
第二节医学科普的创新122
科普、临床与科研三结合守护“生命之轴”122
女性全生命周期健康的“精准”科普124
用“生物—心理—社会”模式做护眼科普127
新型冠状病毒肺炎防控的启示129
显示全部信息
前　　言

自2014年，特别是2017年中国医师节设立以来，在“8.19”医师节那天或前后，上海青年医学科普能力大赛（简称“青科赛”）都会如期举行决赛，进行对决，参赛者的风采或新闻瞬间在上海医学界，特别是青年医生中“霸屏”。正如上海市医学会会长徐建光教授所说，在健康中国建设的征程上，医学科普是提高公众健康素养的必要手段，医务工作者责无旁贷、矢志不渝、薪火相传。

如今持续八年的“青科赛”，参与其中的医务人员逾万人，不少初涉科普领域的年轻医务人员脱颖而出，之后不断探索，取得了累累硕果。不少知名专家身先士卒，带领团队投身科普，在另一个战场取得骄人的战绩，成绩斐然。“青科赛”从初赛、复赛到决赛，一般要持续半年左右的时间，一大批年轻的医务人员在繁忙的医、教、研之余进行科普探索与实践，哭过、笑过，迟疑过、彷徨过，被误解、被埋怨，有的坚持走到后，有的半途而废……如何让科普的种子在青年医务人员心中生根发芽，再开花结果，这一直是上海市医学会及科普专科分会思考和努力的方向。与此同时，随着党的十九大及一系列重大会议的召开，健康中国战略全面实施，《健康中国行动（2019—2030）》颁布，健康知识普及行动全面启动，医学科普工作受到前所未有的重视，医药卫生行业之外，科学技术协会、科学技术委员会等机构给予更多的指导与支持。全面梳理医学科普工作的历史与现状、发展与趋势，让医学科普成为更多专业人员服务社会、提升能力等的有效手段，更显其紧迫性与必要性。

鉴于此，上海市医学会科普专科分会与上海市科普作家协会、上海市健康促进中心、复旦大学医学科普研究所等积极组织科普名家高手，策划推出了这本《医学科普基础与实践》。全面梳理科普的历史与现状、医学科普作用与趋势，并从现今社会流行的科普形式入手，提炼出科普创作的“硬核”知识与技能，或是专家多年科普实践的肺腑之言，抑或是其不断探索的经验总结。本书可以作为从事科普专业或把科普作为兴趣爱好的启蒙读本，也可以作为医疗机构推动科普的参考书。本书还邀请到上海市护理学会、上海市药学会、上海市预防医学会的专家等参与撰稿，相关专业人员也可以参考使用。

一本并非高精尖的图书，参与编写者人数达到50余位，遍及医学界、出版界、媒体界、医药护理预防领域、健康教育与促进领域、新闻宣传与管理领域等。基于写作者在医学科普相应领域的思考、实践与对现今社会科普需求的关注、重视，在呈现上，尽可能避免专业图书的板着面孔说教的“严谨”，体现了专业知识的提炼与实操性表达，如易学、易记的“三个关键”“四个要点”“五个不要”等。由于是多位专家共同撰稿，有几位不得不舍弃鲜明的个性化，改写成大致统一的风格。鉴于时间的关系，本书尚在专业、编写等方面存在一定不足，请读者不吝赐教。

科普的理论研究是学术范畴，但从其社会意义来说，科普的能力更是医药卫生工作者看重与亟需的，从传统的科普图书、科普文章、科普文艺创作、科普海报，到科普演讲、广播电视节目，再到新媒体写作与运营、视频与直播、展示与发布等，本书都有专家的“干货分享”。为了回答医学科普对人自身成长有什么作用，未来又能怎样，等等，我们特意邀请名家大咖进行案例分享，看看杨秉辉教授的科普心路历程、胡锦华教授的感悟体会、华克勤教授的收获成长、董健教授的不断进取，我们就能豁然开朗。科普或许就在于我们的初心、使命，或许就是我们的社会责任；有它，你会实现更多的自我价值，有它，我们国家会变得更好！

所以，感谢你对科普的热爱与追求，感谢与科普同行！


复旦大学医学科普研究所
上海市健康促进中心
上海市科普作家协会
上海市医学会科普专科分会
2021年6月




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编辑推荐

全书共分6章节，涵盖医学科普文章写作、图书编辑出版、科普文艺创作、科普漫画与海报、新媒体运营与写作、视频直播等个人科普创作技巧，以及参与广播、电视节目等时怎样才精彩，如何主持或参加新闻发布会等。在宣传与科普管理方面，也有专文介绍其中的奥秘，针对社区科普、校园科普、企业楼宇科普等也有精彩论述。本书还对医学科普代表性人物，如杨秉辉、胡锦华、董健、孙兴怀、华克勤等科普成绩与心路历程做了故事性的展示。

 
内容简介

本书由50余位科普领域专家共同完成，并得到中国科普作家协会理事长周忠和院士、上海市卫生健康委员会邬惊雷主任、复旦大学附属中山医院院长樊嘉院士、中华医学会科普分会主任委员郭树彬教授等作序推荐。这是一本难得的全面梳理科普发展脉络、医学科普特点与不同形式医学科普实践的实操性图书，适合医学、药学、护理学、预防医学、中医学等专业人员阅读参考，也可供医疗机构、大专院校、健康促进与健康教育机构等培训使用。

作者简介

董 健 复旦大学附属中山医院骨科主任、脊柱外科主任、复旦大学医学科普研究所所长,主任医师,二级教授,任中华医学会科学普及分会副主任委员等。
唐文娟 上海市健康促进中心党委书记、《上海大众卫生报》副总编辑。
江世亮 上海市科普作家协会副理事长兼秘书长,高级编辑,上海市政协第十一、十二届委员,曾任《文汇报》科技部副主任、主任等。
贾永兴 上海科学技术出版社副总编辑、编审,曾任中华医学会科学普及分会常务委员,现任上海市医学会科普专科分会主任委员、上海市科技期刊学会副理事长等。

目　　录
章科普的来龙去脉1
第二章医学科普基础11
第三章不同形式的医学科普26
第四章医疗机构与科普管理69
第五章不同专业的科普“痛点”88
第六章创新发展中的医学科普117
节医学科普的传承117
为民众做一点有益的事是愉快的117
健康教育专家的“控烟之路”119
第二节医学科普的创新122
科普、临床与科研三结合守护“生命之轴”122
女性全生命周期健康的“精准”科普124
用“生物—心理—社会”模式做护眼科普127
新型冠状病毒肺炎防控的启示129
显示全部信息
前　　言

自2014年，特别是2017年中国医师节设立以来，在“8.19”医师节那天或前后，上海青年医学科普能力大赛（简称“青科赛”）都会如期举行决赛，进行对决，参赛者的风采或新闻瞬间在上海医学界，特别是青年医生中“霸屏”。正如上海市医学会会长徐建光教授所说，在健康中国建设的征程上，医学科普是提高公众健康素养的必要手段，医务工作者责无旁贷、矢志不渝、薪火相传。

如今持续八年的“青科赛”，参与其中的医务人员逾万人，不少初涉科普领域的年轻医务人员脱颖而出，之后不断探索，取得了累累硕果。不少知名专家身先士卒，带领团队投身科普，在另一个战场取得骄人的战绩，成绩斐然。“青科赛”从初赛、复赛到决赛，一般要持续半年左右的时间，一大批年轻的医务人员在繁忙的医、教、研之余进行科普探索与实践，哭过、笑过，迟疑过、彷徨过，被误解、被埋怨，有的坚持走到后，有的半途而废……如何让科普的种子在青年医务人员心中生根发芽，再开花结果，这一直是上海市医学会及科普专科分会思考和努力的方向。与此同时，随着党的十九大及一系列重大会议的召开，健康中国战略全面实施，《健康中国行动（2019—2030）》颁布，健康知识普及行动全面启动，医学科普工作受到前所未有的重视，医药卫生行业之外，科学技术协会、科学技术委员会等机构给予更多的指导与支持。全面梳理医学科普工作的历史与现状、发展与趋势，让医学科普成为更多专业人员服务社会、提升能力等的有效手段，更显其紧迫性与必要性。

鉴于此，上海市医学会科普专科分会与上海市科普作家协会、上海市健康促进中心、复旦大学医学科普研究所等积极组织科普名家高手，策划推出了这本《医学科普基础与实践》。全面梳理科普的历史与现状、医学科普作用与趋势，并从现今社会流行的科普形式入手，提炼出科普创作的“硬核”知识与技能，或是专家多年科普实践的肺腑之言，抑或是其不断探索的经验总结。本书可以作为从事科普专业或把科普作为兴趣爱好的启蒙读本，也可以作为医疗机构推动科普的参考书。本书还邀请到上海市护理学会、上海市药学会、上海市预防医学会的专家等参与撰稿，相关专业人员也可以参考使用。

一本并非高精尖的图书，参与编写者人数达到50余位，遍及医学界、出版界、媒体界、医药护理预防领域、健康教育与促进领域、新闻宣传与管理领域等。基于写作者在医学科普相应领域的思考、实践与对现今社会科普需求的关注、重视，在呈现上，尽可能避免专业图书的板着面孔说教的“严谨”，体现了专业知识的提炼与实操性表达，如易学、易记的“三个关键”“四个要点”“五个不要”等。由于是多位专家共同撰稿，有几位不得不舍弃鲜明的个性化，改写成大致统一的风格。鉴于时间的关系，本书尚在专业、编写等方面存在一定不足，请读者不吝赐教。

科普的理论研究是学术范畴，但从其社会意义来说，科普的能力更是医药卫生工作者看重与亟需的，从传统的科普图书、科普文章、科普文艺创作、科普海报，到科普演讲、广播电视节目，再到新媒体写作与运营、视频与直播、展示与发布等，本书都有专家的“干货分享”。为了回答医学科普对人自身成长有什么作用，未来又能怎样，等等，我们特意邀请名家大咖进行案例分享，看看杨秉辉教授的科普心路历程、胡锦华教授的感悟体会、华克勤教授的收获成长、董健教授的不断进取，我们就能豁然开朗。科普或许就在于我们的初心、使命，或许就是我们的社会责任；有它，你会实现更多的自我价值，有它，我们国家会变得更好！

所以，感谢你对科普的热爱与追求，感谢与科普同行！


复旦大学医学科普研究所
上海市健康促进中心
上海市科普作家协会
上海市医学会科普专科分会
2021年6月




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