公共关系原理与实务(第四版)

Brand: 清华大学出版社    Sold By: EM China

公共关系原理与实务(第四版)

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公共关系原理与实务(第四版)

公共关系原理与实务(第四版)

$46.63

编辑推荐

《公共关系原理与实务》自2015年第三版出版以来,因其具有系统性、实战性、针对性、新颖性等特点而深受广大读者的欢迎和好评。目前,《公共关系原理与实务》共印刷了近40次,印数近15万册,并于2008年获得第八届全国高校出版社优秀畅销书一等奖、2011年被评为江苏省高等学校精品教材、2013年被遴选为“十二五”江苏省高等学校重点教材、2017年被遴选为“十三五”江苏省高等学校重点教材、2020年被评为江苏省本科优秀培育教材。本次修订基本保持原有的体系和特点,及时吸收的理论和实践案例,对部分内容进行修订,以体现教材内容的科学性、时代性。本书共14章,吸收了当前国内外公共关系学的研究...

编辑推荐

《公共关系原理与实务》自2015年第三版出版以来,因其具有系统性、实战性、针对性、新颖性等特点而深受广大读者的欢迎和好评。目前,《公共关系原理与实务》共印刷了近40次,印数近15万册,并于2008年获得第八届全国高校出版社优秀畅销书一等奖、2011年被评为江苏省高等学校精品教材、2013年被遴选为“十二五”江苏省高等学校重点教材、2017年被遴选为“十三五”江苏省高等学校重点教材、2020年被评为江苏省本科优秀培育教材。本次修订基本保持原有的体系和特点,及时吸收的理论和实践案例,对部分内容进行修订,以体现教材内容的科学性、时代性。本书共14章,吸收了当前国内外公共关系学的研究成果,论述了公共关系学的基本思想,阐述了公共关系的基本实践技能。  

 
内容简介

《公共关系原理与实务(第四版)》是面向应用型本科教学的公共关系学教材。《公共关系原理与实务(第四版)》自2006年版出版以来,因其具有系统性、实战性、针对性、新颖性等特点而深受广大读者的欢迎和好评。本次修订基本保持原有的体系和特点,及时吸收**的理论和实践案例,以体现教材内容的科学性、时代性。《公共关系原理与实务(第四版)》共14章,吸收了当前国内外公共关系学的**研究成果,论述了公共关系学的基本思想,阐述了公共关系的基本实践技能。 全书构思新颖,内容简练,案例丰富,有很强的实用性。《公共关系原理与实务(第四版)》既可作为各类应用型本科院校及高职高专院校经济类、管理类、秘书类等相关专业的教材,也可作为各类企事业单位从事公关工作人员的培训教材和参考读物。

作者简介

陶应虎,金陵科技学院教授、博士,硕士生导师,金陵科技学院商学院副院长,获得“江苏省青蓝工程学术带头人”称号。出版4本教材,再版2本教材,其中《公共关系原理与实务》(第三版)在2011被评为“江苏省精品教材”,在2013年该教材被遴选为“江苏省十二五重点建设教材”,在2017年该教材被遴选为“江苏省十三五重点建设教材”,主持并完成研究课题16项,主要有江苏省软科学研究课题、江苏省教育厅哲学社会科学基金课题、南京市软科学研究重点课题以及一般课题等。出版专著2本,其中1本在2011年获得南京市第十次哲学社会科学优秀成果三等奖。发表论文数十篇。  

目  录
章 导论 1
节 公共关系概述 1
一、公共关系的含义 1
二、公共关系与若干相关概念的
辨析 5
第二节 公共关系的要素和特征 10
一、公共关系的基本要素 10
二、公共关系的特征 11
第三节 公共关系的功能、职能及基本
原则 15
一、公共关系的功能 15
二、公共关系的职能 18
三、公共关系的基本原则 21
第四节 作为一门学科的公共关系学 28
前  言
进入21世纪,世界经济得到更进一步的发展,经济全球化的进程进一步加快,全球性的市场竞争日趋激烈,各行各业都需要充分运用公共关系来发展经济、开拓事业。公共关系学由于其独具的全局性、谋略性、前瞻性与实用性,深受社会的重视,并已被广泛运用于各类社会组织的运筹、决策和管理等诸方面。尤其在信息社会,科技的日益发展为公共关系作用的充分发挥提供了更好的契机。社会经济越发展,社会组织的联系越紧密,交往越频繁,公共关系对社会组织显现的作用就越大。良好的公共关系能够使社会组织树立良好的信誉,增加组织发展的机遇。任何一个组织在生存发展的过程中,都必须具备正确的公关理念,以良好的公关意识指导组织各项行为,并辅之以灵活新颖的公关技巧,才能保持组织的长期繁荣与稳定。同时,现代公共关系的发展已经超越了单纯为组织服务的范畴,在个人的形象塑造、人际交往、事业发展等方面也发挥着巨大的作用,是学习者日后从事各种工作必须掌握的一种沟通技巧和管理艺术。

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

编辑推荐

《公共关系原理与实务》自2015年第三版出版以来,因其具有系统性、实战性、针对性、新颖性等特点而深受广大读者的欢迎和好评。目前,《公共关系原理与实务》共印刷了近40次,印数近15万册,并于2008年获得第八届全国高校出版社优秀畅销书一等奖、2011年被评为江苏省高等学校精品教材、2013年被遴选为“十二五”江苏省高等学校重点教材、2017年被遴选为“十三五”江苏省高等学校重点教材、2020年被评为江苏省本科优秀培育教材。本次修订基本保持原有的体系和特点,及时吸收的理论和实践案例,对部分内容进行修订,以体现教材内容的科学性、时代性。本书共14章,吸收了当前国内外公共关系学的研究成果,论述了公共关系学的基本思想,阐述了公共关系的基本实践技能。  

 
内容简介

《公共关系原理与实务(第四版)》是面向应用型本科教学的公共关系学教材。《公共关系原理与实务(第四版)》自2006年版出版以来,因其具有系统性、实战性、针对性、新颖性等特点而深受广大读者的欢迎和好评。本次修订基本保持原有的体系和特点,及时吸收**的理论和实践案例,以体现教材内容的科学性、时代性。《公共关系原理与实务(第四版)》共14章,吸收了当前国内外公共关系学的**研究成果,论述了公共关系学的基本思想,阐述了公共关系的基本实践技能。 全书构思新颖,内容简练,案例丰富,有很强的实用性。《公共关系原理与实务(第四版)》既可作为各类应用型本科院校及高职高专院校经济类、管理类、秘书类等相关专业的教材,也可作为各类企事业单位从事公关工作人员的培训教材和参考读物。

作者简介

陶应虎,金陵科技学院教授、博士,硕士生导师,金陵科技学院商学院副院长,获得“江苏省青蓝工程学术带头人”称号。出版4本教材,再版2本教材,其中《公共关系原理与实务》(第三版)在2011被评为“江苏省精品教材”,在2013年该教材被遴选为“江苏省十二五重点建设教材”,在2017年该教材被遴选为“江苏省十三五重点建设教材”,主持并完成研究课题16项,主要有江苏省软科学研究课题、江苏省教育厅哲学社会科学基金课题、南京市软科学研究重点课题以及一般课题等。出版专著2本,其中1本在2011年获得南京市第十次哲学社会科学优秀成果三等奖。发表论文数十篇。  

目  录
章 导论 1
节 公共关系概述 1
一、公共关系的含义 1
二、公共关系与若干相关概念的
辨析 5
第二节 公共关系的要素和特征 10
一、公共关系的基本要素 10
二、公共关系的特征 11
第三节 公共关系的功能、职能及基本
原则 15
一、公共关系的功能 15
二、公共关系的职能 18
三、公共关系的基本原则 21
第四节 作为一门学科的公共关系学 28
前  言
进入21世纪,世界经济得到更进一步的发展,经济全球化的进程进一步加快,全球性的市场竞争日趋激烈,各行各业都需要充分运用公共关系来发展经济、开拓事业。公共关系学由于其独具的全局性、谋略性、前瞻性与实用性,深受社会的重视,并已被广泛运用于各类社会组织的运筹、决策和管理等诸方面。尤其在信息社会,科技的日益发展为公共关系作用的充分发挥提供了更好的契机。社会经济越发展,社会组织的联系越紧密,交往越频繁,公共关系对社会组织显现的作用就越大。良好的公共关系能够使社会组织树立良好的信誉,增加组织发展的机遇。任何一个组织在生存发展的过程中,都必须具备正确的公关理念,以良好的公关意识指导组织各项行为,并辅之以灵活新颖的公关技巧,才能保持组织的长期繁荣与稳定。同时,现代公共关系的发展已经超越了单纯为组织服务的范畴,在个人的形象塑造、人际交往、事业发展等方面也发挥着巨大的作用,是学习者日后从事各种工作必须掌握的一种沟通技巧和管理艺术。

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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