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健康科普游戏概论:医学传播与网络游戏的融合创新
$52.25
游戏是科技与人文结合的产物,有义务也有责任承载更高的社会使命,发挥广阔的应用空间。在公众对健康资讯的基本需求下,医学科普与网络游戏融合创新的新模式——健康科普游戏应运而生。一方面,健康科普游戏满足了公众对医学卫生知识的刚需;另一方面,又发展了健康科普的趣味性和主动性,有利于提升科普效果。 本书紧扣健康科普游戏这一全新事物,介绍了其发展、理论与实践、治理与引导。基由本书...
游戏是科技与人文结合的产物,有义务也有责任承载更高的社会使命,发挥广阔的应用空间。在公众对健康资讯的基本需求下,医学科普与网络游戏融合创新的新模式——健康科普游戏应运而生。一方面,健康科普游戏满足了公众对医学卫生知识的刚需;另一方面,又发展了健康科普的趣味性和主动性,有利于提升科普效果。 本书紧扣健康科普游戏这一全新事物,介绍了其发展、理论与实践、治理与引导。基由本书,探索健康科普游戏——这种全新的科普传播路径,并提供丰富的健康科普创作内容,同时坚持社会效益,推动网络游戏的内容规范,并有助于突破科普事业发展的瓶颈,凸显其社会价值。
王韬,上海交通大学中国医院发展研究院卫生应急管理研究所所长。
蒋平,上海市精神卫生中心助理研究员。
牟怡,上海交通大学媒体与传播学院博导。
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Nonreturnable Items
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Refund Policy
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Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
Phone: +1 636-312-5925
Email: cs@everymarket.com
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