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主题公园研究
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主题公园已经成为当代中国重要的城市旅游产业项目。重大主题公园项目的开发备受政府、业界、学界和民众关注,往往成为社会焦点。本书以作者20多年来关于主题公园的研究积累、规划实践、咨询经验和行业判断为基础,系统地梳理了国内外主题公园产业发展的脉络和趋势,详细论述了主题公园规划开发、经营管理、市场营销和社会经济影响等一系列关于主题公园研究的**成果和重要议题;同时,对国外主题公园研究成果和咨询分析的基本理论参数进行批判性引介,对我国主题公园产业发展,尤其是迪士尼、环球影城等国际知名主题公园连锁企业集团进入中国市场进行理性反思。总的来说,本书是中国学界对主题公园20多年来的学术研究和行业实践经验及成果的系统总结,可为未来中国主题公园走向理性发展提供理论指导。
序一序二 热发展中的冷思考前言第1章 绪论1.1 主题公园的起源与概念1.2 主题公园的研究进展1.3 大型主题公园的特点1.4 主题公园的类型与布局第2章 全球主题公园发展与中国发展实践2.1 全球主题公园的发展2.2 20世纪中国主题公园发展实践2.3 香港迪士尼乐园对珠江三角洲的影响第3章 主题公园发展的影响因素系统分析3.1 客源市场条件与交通条件3.2 区域经济发展水平3.3 城市旅游感知形象3.4 空间集聚和竞争3.5 决策者行为3.6 影响因素系统分析3.7 案例一:20世纪广州主题公园失败的原因分析3.8 案例二:20世纪珠海大型主题公园布局分析第4章 主题公园的生命周期律:特征与影响因素4.1 大型主题公园生命周期律4.2 锦绣中华·民俗村的生命周期解释4.3 深圳欢乐谷的生命周期解释第5章 主题公园游客流:季节性特征5.1 研究进展5.2 案例地说明和研究方法5.3 结果分析5.4 结论与讨论第6章 主题公园市场评估:收入达标市场模型6.1 引言6.2 主题公园的收入达标市场评估方法6.3 中国主题公园的收入达标市场评估6.4 结论与讨论第7章 主题公园市场评估:渗透率与重游率7.1 欧美主题公园的市场渗透率与重游率7.2 中国主题公园的市场渗透率7.3 中国主题公园的市场重游率第8章 主题公园会员市场:特征与购买动机8.1 主题公园的会员规模参数特征8.2 年卡会员的重游频次与续卡率8.3 主题公园的会员购买动机分析第9章 主题公园就业:正规与非正规9.1 引言9.2 案例研究策略与数据说明9.3 主题公园的就业分配9.4 就业者的生活境况9.5 北京欢乐谷非正规就业的发生机制9.6 结论与讨论第10章 主题公园与周边房地产开发10.1 主题公园房地产的内在机制10.2 中国主题公园房地产的发展10.3 中国主题公园房地产发展问题10.4 主题公园房地产开发的管控10.5 反思:主题公园对周边房地产的增值作用第11章 走下神坛的迪士尼:香港和上海迪士尼乐园开发11.1 走上神坛的迪士尼11.2 走下神坛的迪士尼11.3 香港迪士尼乐园投资的反思11.4 上海迪士尼经营预测第12章 北京旅游发展与环球影城建设12.1 城市功能地位的提升与大城市旅游发展12.2 北京城市功能疏解与旅游发展策略12.3 北京环球影城的开发参考文献
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